亚洲社会药学

关键词: pharmaceutical sales representative, psychological empowerment, influence factor

Abstract: Objective To analyze and evaluate influence factors of psychological empowerment of pharmaceutical sales representatives systematically. Methods 100 pharmaceutical sales representatives were investigated through analytic hierarchy process and Matlab software was used to analyze weights of all factors that may influence psychological empowerment of pharmaceutical sales representatives so that suggestions were raised. Results and Conclusion Organizational environment plays an important role in psychological empowerment, personnel feature is in the second place, while job characteristic is in the last place. There are many factors impacting psychological empowerment and pharmaceutical sales representatives should improve the awareness of work value, autonomy and self-efficacy through various ways. Therefore, work quality and efficiency of pharmaceutical sales representatives can be enhanced by controlling factors that affect psychological empowerment, such as establishing related systems and providing humanistic care.

Key words: pharmaceutical sales representative, psychological empowerment, influence factor