快速检索
年期检索
Wang Yujiao, Chen Yuwen *
Wang Yujiao, Chen Yuwen *
摘要： Objective To provide reference for antineoplastic medicine manufacturers to choose suitable marketing strategies. Methods Market characteristics of antineoplastic medicines were analyzed and marketing strategies of antineoplastic medicines were raised. Results and Conclusion A few market characteristics were found: the market demand of antineoplastic medicines was increasing and the competition was intensifying as well; most of the medicines could not be substituted; the bargaining power of suppliers and purchasers on antineoplastic medicine was weak; the influence of drug advertisements was not strong on the demand of antineoplastic medicines. Therefore, it is suggested that manufacturers should strengthen research and development of new products, explore advantages of their products, enrich clinical evidences, establish academic images, and finally make the products covered in the health insurance directory.
