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Jiang Chuanbao, Chen Yuwen *
Jiang Chuanbao, Chen Yuwen *
摘要： Objective To study the actual situation of drug advertisement influences and the cognitive effects of false advertisements on Chinese consumers. Methods Online questionnaires was made to collect the information from more than 500 consumers. Then statistical tools were used to analyze the data. Results and Conclusion Most Chinese consumers were susceptible to drug advertisements and lack of discernment to identify false advertisements. Even about one fifth of the consumers were ever deceived by false advertisements, and they did not want to report the cases so as to protect their rights. Therefore, it is necessary to improve the public’s ability to identify false drug advertisements. Once they find any false advertisement, they should take legal actions to safeguard their rights and interests. At the same time, the government supervision and law enforcement should be improved as well.
