亚洲社会药学
亚洲社会药学

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›› 2014, Vol. 9 ›› Issue (3): 137-142.doi:

• Research on Drugstore • 上一篇    下一篇

Key Factors on Online Pharmacy Management Based on the Analytic Hierarchy Process in China

MENG Ling-quan, WU Zhi-ang, FU Shu-yong, ZHOU Ying   

  1. School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2014-09-20 发布日期:2014-09-20
  • 通讯作者: WU Zhi-ang

Key Factors on Online Pharmacy ManagementBased on the Analytic Hierarchy Process in China

MENG Ling-quan, WU Zhi-ang, FU Shu-yong, ZHOU Ying   

  1. School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China
  • Received:1900-01-01 Revised:1900-01-01 Online:2014-09-20 Published:2014-09-20
  • Contact: WU Zhi-ang

摘要： Objective To explore the development path for online pharmacy in China. Methods Key factors were selected from the general
management factors of online pharmacy on the basis of the analytic hierarchy process. Results and Conclusion There are eight
key factors of the online pharmacy management in China, such as setting up the e-commerce transaction platform, maintaining the
loyal consumer groups, building an e-commerce operation team, cultivating the enterprise honesty, setting up the medical insurance
payment system and formulating the external policy for the online pharmacy development, etc.

关键词: the analytic hierarchy process, online pharmacy management, key factor

Abstract: Objective To explore the development path for online pharmacy in China. Methods Key factors were selected from the general
management factors of online pharmacy on the basis of the analytic hierarchy process. Results and Conclusion There are eight
key factors of the online pharmacy management in China, such as setting up the e-commerce transaction platform, maintaining the
loyal consumer groups, building an e-commerce operation team, cultivating the enterprise honesty, setting up the medical insurance
payment system and formulating the external policy for the online pharmacy development, etc.

Key words: the analytic hierarchy process, online pharmacy management, key factor

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