›› 2014, Vol. 9 ›› Issue (3): 124-127.doi:
ZHANG Xing, LIAN Gui-yu, CHEN Yu-wen
ZHANG Xing, LIAN Gui-yu, CHEN Yu-wen
摘要: Objective To put forward the corresponding measures for risk aversion so as to improve the success ratio of new drug research
and development. Methods Literature review was conducted. Results and Conclusion Market risk of new drug research and
development mainly include the following aspects: product risk, demand risk, cost risk, competition risk and policy risk. Institutions
of new drug research and development need to evaluate the five risks and take measures to reduce market risk of new drug research
and development.