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摘要： Objective To investigate the willingness of Shanghai residents to buy prescription drugs online. Methods By using e-questionnaire, Shanghai residents’ perceptions of online prescription drugs were investigated, and 206 valid questionnaires were collected. Results and Conclusion 96.1% of the respondents knew the correct definition of prescription drugs. 46.6% knew they could buy prescription drugs online. 67.7%, through social media, knew they could buy prescription drugs online. 72.3% knew a medical prescription should be required when buying prescription drugs online. And 83.5% refused to buy prescription drugs online because they were concerned about the quality and safety of drugs. The publicity of online-pharmacies and prescription drugs should be increased in China. Besides, the government supervision should be strengthened in the whole process of service to protect consumers’ rights and benefits. Then, the channels of online purchase must be optimized for customers. Lastly, a medical insurance payment system should be set up for buying prescription drugs online.
