亚洲社会药学
亚洲社会药学

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›› 2015, Vol. 10 ›› Issue (1): 23-29.doi:

• 论文 • 上一篇    下一篇

Online Pharmacy Model Choice of Pharmaceutical Retail Chain Enterprises

MENG Ling-quan, WU Zhi-ang, ZHOU Ying, CAO Jing   

  1. School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2015-03-20 发布日期:2015-03-20

Online Pharmacy Model Choice of Pharmaceutical Retail Chain Enterprises

MENG Ling-quan, WU Zhi-ang, ZHOU Ying, CAO Jing   

  1. School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China
  • Received:1900-01-01 Revised:1900-01-01 Online:2015-03-20 Published:2015-03-20
  • Contact: WU Zhi-ang

摘要： Objective To study the development path of online pharmacies in China. Methods Development models of types of online stores
were analyzed as references to explore suitable online pharmacy models for pharmaceutical retail chain enterprises. Results and
Conclusion The pharmaceutical retail chain enterprises can adopt five models, such as the third party transaction model, to gain a
quick development and to improve the service level.

关键词: online pharmacy, development model, pharmaceutical retail chain enterprise, the third party

Abstract: Objective To study the development path of online pharmacies in China. Methods Development models of types of online stores
were analyzed as references to explore suitable online pharmacy models for pharmaceutical retail chain enterprises. Results and
Conclusion The pharmaceutical retail chain enterprises can adopt five models, such as the third party transaction model, to gain a
quick development and to improve the service level.

Key words: online pharmacy, development model, pharmaceutical retail chain enterprise, the third party

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