亚洲社会药学
亚洲社会药学

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亚洲社会药学 ›› 2020, Vol. 15 ›› Issue (4): 243-250.

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Research on Development Strategy of Online Pharmacies Based on Blockchain Technology

Yin Yamin 1,2, Huang Zhe 1*   

  1. 1.School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China; 2.Liaoning Vocational College of Medicine, Shenyang 110010, China
  • 出版日期:2020-12-20 发布日期:2020-12-14

Research on Development Strategy of Online Pharmacies Based on Blockchain Technology

Yin Yamin 1,2, Huang Zhe 1*   

  1. 1.School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China; 2.Liaoning Vocational College of Medicine, Shenyang 110010, China
  • Online:2020-12-20 Published:2020-12-14
  • Contact: Huang Zhe, professor, doctor. Major research area: pharmacy administration, operations management, decision theory and method. Tel: 13998874590, E-mail: huangzhe2000@sina.com. E-mail:huangzhe2000@sina.com

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摘要： Objective To study the problems that restrict the development of online pharmacies, and put forward some suggestions for the development of online pharmacies with the help of blockchain technology. Methods Literature review method was used to understand consumers’ psychology of online drug purchase. Besides, some experts in related fields were consulted. The specific path of applying blockchain technology to online pharmacies was analyzed based on the unique characteristics of blockchain technology. Results and Conclusion From the perspective of the characteristics of blockchain technology, this paper analyzes the factors restricting the development of online pharmacies, and proposes targeted solutions to the problems of selling counterfeit drugs, leaking consumer information, and government supervision difficulties in the online pharmacies trading platform. This will break through its bottleneck and help the development of online pharmacies.

关键词: blockchain technology, online pharmacy, development strategy

Abstract: Objective To study the problems that restrict the development of online pharmacies, and put forward some suggestions for the development of online pharmacies with the help of blockchain technology. Methods Literature review method was used to understand consumers’ psychology of online drug purchase. Besides, some experts in related fields were consulted. The specific path of applying blockchain technology to online pharmacies was analyzed based on the unique characteristics of blockchain technology. Results and Conclusion From the perspective of the characteristics of blockchain technology, this paper analyzes the factors restricting the development of online pharmacies, and proposes targeted solutions to the problems of selling counterfeit drugs, leaking consumer information, and government supervision difficulties in the online pharmacies trading platform. This will break through its bottleneck and help the development of online pharmacies.

Key words: blockchain technology, online pharmacy, development strategy

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