Asian Journal Of Social Pharmacy

Abstract: Objective To study the status of the Hainan’s traditional Chinese medicine (TCM) industry and propose countermeasures to promote the construction of Hainan’s modern TCM industry against the background of Hainan Free Trade Port construction, thus transforming the TCM industry into a modern TCM industry. Methods Sociology method and SWOT model in strategic management were used to analyze the current situation of the Hainan TCM industry. Results and Conclusion By using sociological methods (field investigation, policy research, and exchange interviews) and adopting the SWOT model in strategic management, and the current situation of the Hainan TCM industry was clarified, such as strength and weakness, opportunities and threat, thus nine suggestions were put forward for the construction of Hainan modern TCM industry.

Key words: SWOT analysis, countermeasures study, TCM industry, Hainan free trade port, sociological method